PAGE OPTIMISATION
The concept of an optimised
web page might be new to you.
Tools exist to analyse a web page and to recommend the necessary adjustments to be made to it to optimise the chances of that page being ranked higher by a given search engine.
Tools exist to analyse a web page and to recommend the necessary adjustments to be made to it to optimise the chances of that page being ranked higher by a given search engine.
The optimised
page then "sits behind" your normal web site and is
then the one a client would be directed to when
following the link from the search results. It
becomes the "Landing Page" for them on your site.
WHICH SEARCH ENGINES?
By far the most popular
search engine is "Google"
It is not the only one but initially we focus on Google optimisation . It often follows that if you achieve a high ranking on Google that you will probably achieve a high ranking on the others.
It is not the only one but initially we focus on Google optimisation . It often follows that if you achieve a high ranking on Google that you will probably achieve a high ranking on the others.
We submit your site to all the major search
engines and the success of the process can be
monitored on a regular basis for each keyword and
the system fine tuned as we go along. The main
thing is to keep the "web crawlers" coming back to
your site.
ENHANCED SUBMISSION
You can submit a website to
a search engines yourself but....
An enhanced submission might involve uploading your entire site index to the search engine to enable it to see all your pages at once and direct the frequency that it visits your site to re-index it,
An enhanced submission might involve uploading your entire site index to the search engine to enable it to see all your pages at once and direct the frequency that it visits your site to re-index it,
This can be a useful advantage if you find you
are updating or adding new pages on a regular basis
or when you need to make some quick adjustments when
your page slips down the rankings. Don't forget that
you are battling for position with others all the
time!
THE "WEB CRAWLERS"
So,
What actually is a
Web Crawler?
Once a search engine is notified about your site, it will (eventually) send a "web crawler" or "web bot" to your home page. This web crawler is tasked with looking at each page it finds and, using a special program, indexing the entire page and keywords.
Once a search engine is notified about your site, it will (eventually) send a "web crawler" or "web bot" to your home page. This web crawler is tasked with looking at each page it finds and, using a special program, indexing the entire page and keywords.
It will follow every link from your home page and
then every link it finds from any other page it
finds on your site. It then goes off to other sites
and does the same.
Most sites don't get indexed very quickly
Why
you might need an .xml site map.
Very often the cunning little "web crawlers" just crawl away from your site never to return unless they find a link back to your site from another web site. Links to your site also help you get higher rankings. We can pull the web crawlers back and if required run a parallel website to enhance rankings for keywords
Why
you might need an .xml site map.An
.xml site map is a special version of an index of
all the pages on your site that you want the search
engines to know about. Each time you submit a new
.xml site map, it basically brings them calling to
find out what's new.
SES by business degree online promotion team.
We don't want to make things
more complicated than they already are.
If you are worried it all sounds too complicated and don't know where to start then we can simplify the process for you and help you take a fresh look at what you are doing or need to do
. FREE GOOGLE RANKING REPORT
Email me with your website address and your top ten "search terms" and I'll send you a free ranking report showing you how your site gets ranked in the main search engines Examples
FIND and FOLLOW US ON THE SOCIAL NETWORKS
If you are worried it all sounds too complicated and don't know where to start then we can simplify the process for you and help you take a fresh look at what you are doing or need to do
. FREE GOOGLE RANKING REPORT
Email me with your website address and your top ten "search terms" and I'll send you a free ranking report showing you how your site gets ranked in the main search engines Examples
FIND and FOLLOW US ON THE SOCIAL NETWORKS
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